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tvOS FAQs / Re: How to create Apple TV App Icons and Top Shelf Images

« on: January 27, 2016, 01:17:09 PM »

3. The Large Icon (1280 x 769px, layered image), which is used in the App Store.

Hello Kevin,

I have observed that some apps in the tvOS App Store are showing the large app icon at 660x396 at the right side of the text. (examples: Plex, Infuse, Dungeon Quest)

Other apps, however, are showing a full-width background image at 1920x776. This does not seem to be the large app icon. (Examples: tape.tv, Badland, Netflix)

Would you maybe know where those full-width images come from?

I suspect the App Store has stored additional promo imagery for these apps.

Best regards